The challenge
Our client is one of the world’s most renowned and admired consumer electronics companies. They have a highly developed and mature capability in delivering the optimal offline path to purchase. The challenge was to extend this capability for Commercial teams to the omnichannel path to purchase.
What we did
- Developed instructor-led workshops to accelerate capabilities for diverse commercial teams of Account Managers and Channel Marketing Managers
- Operated across cohorts which were arranged into business units. Content workshop and exercises were deployed, adapting to specific channel and customer needs
- Provided a practical approach to evaluating their retail partners’ digital capabilities in order to identify commercial opportunities
- Shared best in class case studies from Festival of Marketing, Marketing Week and Econsultancy
Results
- The programme has been rolled out to all commercial teams with extremely positive results. 98% of scores rated as very good or excellent