Case Study

Democratising skills through virtual mentoring in Personal Healthcare

The challenge To relieve pressure on over-stretched central teams, there was a need to democratise critical digital, marketing and ecommerce skills across the wider marketing function. The goal was to build self-sufficiency and increase the speed of decision making on topics including Lead Generation, Customer Experience, and Conversion Rate Optimisation and more. What we did […]

Accelerating omnichannel expertise in one of the world’s largest tech companies

The challenge Our client is one of the world’s most renowned and admired consumer electronics companies. They have a highly developed and mature capability in delivering the optimal offline path to purchase. The challenge was to extend this capability for Commercial teams to the omnichannel path to purchase. What we did Developed instructor-led workshops to […]

Redefining Marketing at an international FMCG giant

The challenge The role of Marketing had been reduced over a number of years to one overtly focused on Promotion. Following a restructure, a clear transformation need was identified to move the company from product-oriented to market-oriented, with the customer at the heart. What we did Defined a new capability framework to redefine the role […]

Delivering new ways of working in Professional Services

The challenge One of the largest professional services firms in the world were on a mission to create more impactful & distinctive marketing that would turbocharge the conversation with their existing and prospective clients. The solution needed to reach a geographically diverse team quickly & be delivered cost effectively. What we did Developed completely new […]